Web Content Search Portals SEO Services And Social Media Industry

 The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities. The global market for web content, search portals, SEO services and social media reached a value of nearly $391.9 billion in 2018, having grown at a compound annual growth rate (CAGR) of 16.3% since 2014, and is expected to grow at a CAGR of 18.5% to nearly $772.9 billion by 2022.

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Growth in the historic period resulted from technological development, the emergence of digital media advertising and increased internet penetration. Going forward, the emergence of affordable internet in developing countries, changing social consumer social behavior and rising mobile internet usage will drive growth. Factors that negatively affected growth in the historic period were low education levels, government regulations, high capital requirements and content acquisition costs associated with intellectual property agreements. Factors that could hinder the growth of this market in the future are government regulations including those reflecting antitrust concerns and privacy and other security issues related to social networks.

The market can be segmented by type into digital publishing and content streaming, internet search portals, social media, and search engine optimization services. Internet search portals accounted for the largest share of the web content, search portals, SEO services and social media market in 2018 at 39.2%. The internet search portals market is also expected to be the fastest-growing segment going forward at a CAGR of 21.1%. Major drivers of the internet search portals market segment include ease of access to search engines, increasing use of computers and smartphones, and increasing use of the internet for business purposes.