What are the latest trending technics of Music Video Production Industry 2020 ?

 In case you haven’t noticed, the music video has made a return to prominence over the last few years. After MTV was attacked for going to mostly reality television shows, people wondered where they were going to watch music videos. With youtube and social media platforms, music videos began to thrive again.

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Although music videos are back, it isn’t what it used to be. There are more cinematic qualities to the most viral music videos with artists like Beyonce and Lana Del Rey making short films to release their EP’s. These music videos are incredibly visual that are remembered well after they are viewed. The blend of music and film is more prevalent now than it has been before and musicians are contributing soundtracks to feature films, and many musicians make the jump to acting and directing. Acting is critical for most artists in their music videos, so this isn’t a surprising move.

In the US, streaming of music videos through Youtube is now included in the sales of an album, meaning that viewing music videos can help an album’s chart performance. Billboard, an official chart compiler, counts 1,500 streams of a music video on Youtube as one album sale. Because of this, musicians and their record labels are placing more emphasis on artists generating extraordinarily visual and capturing music videos. Social Media platforms like Instagram and Twitter play a significant role in producing buzz for an upcoming music video release. Artists will include small snippets of their music videos to excite their followers leading up until the day it is premiered on a video platform.