Know about Print Media Industry 2021

 Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn't dead.

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Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by Reportsweb titled “Global Print Advertising Market Report & Forecast 2020-2025”, the market reached a value of US$ 72 Billion in 2019. Despite the market’s declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors.